Case Study: Acrobatiq improves marketing support and campaign execution with Sugar Market from W-Systems

Acrobatiq Seeks Better Support With Sugar Market

Acrobatiq, an educational software provider backed by Carnegie Mellon University, was looking for better support from its marketing automation platform. After disappointing service experiences with Marketo, the team sought a mid-market solution that could help them build campaigns, landing pages, and strengthen their brand identity while also transferring existing marketing assets.

W-Systems helped Acrobatiq move from Marketo to Sugar Market, including a seamless transition of templates, workflows, landing pages, and email assets. With W-Systems and Sugar Market, Acrobatiq gained improved support, workflow customization, and campaign execution help, allowing the team to focus more on strategy and messaging. The case study does not provide hard metrics, but it highlights a stronger support experience and more efficient marketing operations.

Acrobatiq

Alison Pendergast

Chief Marketing Officer