Case Study: Fig Industries streamlines publishing and drives growth with W-Systems and Sugar

A growing design and publishing studio manages a wealth of operations with Sugar

Fig Industries is a growing design and publishing studio that manages six quarterly hyperlocal magazines plus branding, creative packaging, marketing, photography, and other client services. As workloads increased, the team needed a flexible way to organize complex, time-sensitive workflows without adding staff. W-Systems helped Fig Industries implement SugarCRM, a cloud-based CRM and workflow platform, to replace fragmented tools and support future growth.

With W-Systems’ guidance, Fig Industries customized Sugar to manage advertising sales, editorial deadlines, design notes, alerts, reporting, mobile photo journalism, and QuickBooks and email integrations. The result was a central hub for tracking work across the business, fewer mistakes, faster communication, and more efficient collaboration among writers, editors, photographers, and sales staff. Fig Industries reported that Sugar saved significant time by automating repetitive emails and workflow steps, and the company now plans to use it to support customer dashboards, analytics, and knowledge management as it continues to grow.

Fig Industries

Amy Hynes

Product Manager