Case Study: Cheese Manufacturing Company boosts organic keyword traffic and target demographic content with Vyrill

Targeting Untapped Demographics With 'In-Video' Keyword Analysis

Cheese Manufacturing Company, a family-owned all-natural cheese producer and one of the largest cheese brands in the US, wanted to uncover new trends across diets, ingredients, and demographics to guide new product development. It partnered with Vyrill and used the vendor’s in-video keyword analysis platform to better understand authentic fan conversations around its cheese products.

Vyrill tracked 65 cheese products and analyzed more than 12,000 fan videos in under 30 days, surfacing new keyword opportunities, top influencers, and under-represented demographic segments. The work helped Cheese Manufacturing Company increase organic keyword traffic by 18%, boost target demographic content development by 20%, and capture 24 months’ worth of video insights in less than a month.