Case Study: ODR Skis boosts site engagement with Vyrill

ODR Skis boosts site engagement by 131% with Vyrill

ODR Skis, a company that invented a new type of ski, partnered with Vyrill to address their challenges with user-generated video content. They had captured many customer videos but lacked a way to analyze them for personalization, understand shopper intent, or derive insights at scale to improve their site engagement and order volume.

Vyrill implemented a solution that analyzed ODR's videos across 15 dimensions and integrated with Swirl to add a personalized video shopping experience with custom search filters. This resulted in a 131% increase in site engagement time, bringing it to 120 seconds. Vyrill also provided ODR with crucial performance data on videos and shopper search terms to guide their future content strategy.

ODR Skis