Case Study: Cintrifuse achieves faster female traveler insights with Vyrill

Cintrifuse saves 75% of research time with Vyrill

Cintrifuse, an innovation hub based in Cincinnati, turned to Vyrill's in-video search engine to better understand the sentiment of female travelers aged 55+. Their challenge was to find and analyze user-generated video content from a specific demographic, navigate through the insights, and conduct a qualitative study using video answers.

Vyrill analyzed 900 videos from TikTok and YouTube, saving Cintrifuse 75% in resource time. The platform also provided a list of targeted participants and managed a campaign that achieved a 100% participation rate. The analysis delivered critical insights into traveler pain points and generated new product ideas for Cintrifuse's client.

Cintrifuse