Case Study: Polish Beverage Company wins new listings and sharpens RTD positioning with Vypr

How we supported a global spirits producer in leveraging emerging market trends to disrupt and innovate across premium spirit categories worldwide

The Polish Beverage Company, a major global spirits producer, faced significant gaps in its understanding of Polish shoppers' brand preferences and consumption habits. This lack of insight led to suboptimal marketing and missed revenue opportunities. To address this challenge, they partnered with Vypr to leverage its research expertise and proprietary consumer community.

Vypr implemented a blended qualitative and quantitative research methodology, utilizing its pricing analysis and demographic profiling tools. This solution identified a clear market gap and validated the customer's new product concept. The objective data was instrumental in winning new listings with major retailers. The successful product launch drove incremental category growth and stole market share, leading to further engagements with Vypr for projects in Australia and other markets.