Case Study: Marks & Spencer gains richer consumer insights with Vypr Video Steers

How Vypr helped Marks & Spencer, one of the UK’s largest clothing and food retail brands, leveraged Vypr’s cutting-edge video insights tool, VyPops, to gain valuable consumer video responses to enhance their annual trends and insight report

Marks & Spencer, one of the UK's largest retail brands, sought to enhance its annual trends and insight report with authentic customer perspectives to shape product development. They partnered with Vypr to leverage its Video Steers service, which enabled them to gather valuable video responses directly from targeted consumer groups.

Vypr provided the solution by delivering its Video Steers product to target specific consumer groups on key themes. The resulting high-impact videos gave a human perspective to data, successfully supporting food trends research and helping internal teams deliver their long-term innovation pipeline vision.

Marks & Spencer

Chloe Wilks

Insights Partner