Case Study: The Gym Kitchen achieves a successful chilled ready meal launch with Vypr

How Vypr helped chilled ready meal manufacturer Oscar Mayer work with The Gym Kitchen brand to optimise and successfully launch its chilled ready meal range

a a challenge when working with their partner, The Gym Kitchen. They needed to understand a highly specific demographic of health-conscious shoppers but lacked the right tools to target and gain insights from this group to develop new products efficiently.

Using the Vypr product intelligence platform, the teams built their ideal target audience to quickly test recipes, rank them for purchasing intent, and gather robust insights. This agile process saved time on new product development and led to the creation of a highly tailored range. The successful line launched in major retailers like ASDA and Tesco, where it ranked highly in the ready meals category and has maintained its shelf presence for over a year. Vypr enabled this targeted and efficient approach, and Oscar Mayer continues to use the platform to expand the range.

The Gym Kitchen

Segun Akinwoleola

Founder