Case Study: Castle Howard shapes its future retail and events plans with Vypr

How Vypr helped Castle Howard plan for post-pandemic

Castle Howard, a major UK tourist attraction, faced challenges due to the COVID-19 pandemic and sought better customer insights to aid its economic recovery. Vypr helped them by conducting market research to understand shifting customer motivations, particularly for their Farm Shop.

Working with Vypr, Castle Howard established several research communities to gather these vital insights. The outcome directly influenced the year's plans for the Farm Shop, successfully shaping their future business strategy for retail and events and leading to plans for follow-up research.

Castle Howard

Abbi Ollive

Head of Marketing and Sales