Case Study: Calbee launches HFSS-compliant plant-based snacks with Vypr

How Vypr helped Calbee successfully launch a new plant-based snack range, compliant with new HFSS restrictions

Calbee UK, a division of the global Japanese snack manufacturer, faced the challenge of launching a new plant-based snack range compliant with new HFSS legislation. They needed quick and reliable research to optimize their product launch, from packaging and messaging to flavor selection and pricing, to ensure success in a changing market environment.

Working with Vypr, Calbee ran a series of Steers to rapidly gain consumer intelligence. This provided the robust insights needed to confidently launch the Harvest Snaps range. The research revealed that over 80% of surveyed shoppers from major retailers were likely to buy the product, which helped secure listings in Sainsbury’s, Waitrose, and Ocado, with two more major retailers due to list it. Vypr's data proved consumer demand and ensured the successful, compliant launch.

Calbee

Helen Robertshaw

Head of Category