Case Study: Burgess Pet Care accelerates product testing and packaging insights with Vypr

How Vypr helped Burgess, one of the UK’s leading animal food manufacturers revolutionise their research projects

Burgess Pet Care, a UK-based animal food manufacturer, sought a more efficient way to gather reliable consumer feedback on its products and packaging. Traditional focus groups were too slow and expensive, making it difficult to reach their specific target audiences, such as guinea pig owners. To overcome this challenge, Burgess partnered with Vypr and utilized its product intelligence platform.

Using Vypr's platform, Burgess was able to quickly test packaging designs, target specific consumer groups for feedback, and gather data for new product development. This solution delivered significant results, including securing more product listings with retailers, reducing research costs by eliminating focus groups, and accelerating product development cycles. The data-backed insights from Vypr provided the credibility needed for successful commercial negotiations and supported the company's international expansion.

Burgess Pet Care

Peter Lancaster

Head of Marketing