Case Study: RE: NOURISH achieves French retail expansion with Vypr

How RE: NOURISH harnessed consumer insights for strategic expansion

RE: NOURISH, a soup brand, faced the challenge of expanding its reach in the highly seasonal French soup market and securing more retailer listings for the autumn/winter period. To persuade buyers, they turned to Vypr for consumer insights, specifically using Vypr's 'Preference Steers' product.

Using Vypr's data, RE: NOURISH identified that health and convenience were key drivers for French consumers. The insights revealed their brand was the most preferred over competitors, which helped them secure a listing with a major French retailer and enter negotiations to expand their Paris distribution network.

RE: NOURISH

Amy Bellchambers

Senior Marketing Manager