Case Study: Naturelly Jelly Juice boosts product development and secures Waitrose listings with Vypr

How Naturelly used Vypr for their product development

Naturelly Jelly Juice, a challenger brand in the healthy kids snacks category, wanted to develop and optimize a new product that was both fun for children and healthy. The company used Vypr to assist with its product development process and to help gain crucial listings with major supermarkets.

Vypr conducted targeted consumer research with parents, using its unique "steers" for split testing packaging design, competitor analysis, and evaluating product claims. This quantitative data provided by Vypr was instrumental in making a convincing case to Waitrose, demonstrating that customers would switch to Naturelly. As a direct result, Naturelly successfully launched its product range in Waitrose stores.

Naturelly Jelly Juice

Dean Dempsey

Founder