Case Study: Moguntia achieves 70% sales growth with Vypr

How Moguntia used Vypr, and testing with a German consumer panel, to confidently rebrand, streamline its product range, and drive a 70% sales increase, all while staying true to over a century of food expertise

Moguntia, a fourth-generation family food business, faced the challenge of consolidating two product ranges into a single new brand, The Spice Lab. They needed to modernize their appeal for a younger retail audience without alienating their traditional B2B customer base and had to validate key decisions around design, branding, and pricing. To address this, they turned to Vypr and its agile consumer testing platform, utilizing a German consumer panel for relevant insights.

Using Vypr, Moguntia tested design concepts, validated brand names, and identified audience reactions to make data-driven decisions. This process gave them the confidence to rebrand and streamline their range. The results were highly successful: a product that was previously 14th in sales became the number two bestseller, and the new Spice Lab range achieved up to a 70% sales increase despite the product line being reduced from 20 to 8 SKUs.

Moguntia

Miguel Rosch

Head of Marketing