Case Study: Carrs Pasties boosts sales with Vypr

Carrs Pasties - Customer Case Study

Carrs Pasties, a family-run bakery, faced a challenge when their new chilli beef pasty, named "Rock It" after a music charity, failed to resonate with customers. The name created confusion and limited the product's appeal. To find a better name, they partnered with Vypr and used its consumer testing platform to objectively research alternative options with their target audience.

Using Vypr's insight-led approach, Carrs was able to identify a new name that clearly communicated the product's flavour and instantly appealed to customers. The results were a dramatic sales increase, with weekly units sold rising from 1,500 to 1,800. In just 21 weeks, the renamed pasty generated £17,000 in sales, providing a clear return on investment and leading Carrs to renew its partnership with Vypr.

Carrs Pasties