Case Study: BrewDog wins Lord’s pouring rights with Vypr

BrewDog - Customer Case Study

BrewDog, a global beer brand, faced the challenge of proving its mass appeal beyond its core craft audience when pitching for pouring rights at Lord’s Cricket Ground. They needed to validate their brand positioning and challenge perceptions of being too niche. To do this, they turned to Vypr and its agile consumer insights platform to gather the necessary data for their proposal and for smarter day-to-day decision-making.

Using Vypr’s platform, BrewDog segmented the Lord’s audience, tested brand perceptions, and validated their positioning with quantitative and qualitative feedback. This data-driven approach gave them the confidence to successfully win the high-profile partnership. The insights from Vypr have since been embedded into their ongoing strategy, leading to faster decision-making, enhanced consumer targeting, and new growth opportunities in sports and entertainment venues.

BrewDog

Lauren Carrol

Chief Operating Officer