Case Study: Floaters achieves $8K in sales, 6x email growth & thousands of followers with VYPER

The Extremely Viral eCommerce Giveaway

Floafers is an emerging EVA foam shoe and fashion brand that needed to clear out remaining Gen 1 inventory while rapidly increasing brand awareness, social followings, and their email list ahead of a Gen 2 launch. To achieve this, Floafers partnered with agency GroMo to run a viral giveaway built on the VYPER giveaway platform.

GroMo executed a VYPER-powered viral giveaway that combined paid media, influencer outreach, email gamification and on-site funnels; the campaign drove 10,171 visits with 6,557 entries (64% conversion), generated $8,263 in sales, grew Floafers’ email list by 633%, and added thousands of social followers (Facebook +1,079; Instagram +1,036; Twitter +593; YouTube +420). VYPER’s platform enabled the gamified mechanics and tracking that produced these measurable lifts in revenue, subscribers and social reach.

Floafers

Hayes Brumbeloe

Chief Executive Officer