Case Study: Pew Pew Tactical achieves over $14K in lead value and 2,229 new email leads with VYPER

How to Get $14k Worth of Leads in a Niche Banned by Google & Facebook

Pew Pew Tactical, a firearm learning resource and blog, needed to scale lead generation without using Facebook or Google ads because their gun-related products are restricted on those platforms. They turned to VYPER and used its viral contest/social-sharing platform to run a giveaway as an organic acquisition channel.

Using VYPER to power a contest (prizes included a 12" handguard and other items), Pew Pew Tactical captured 2,229 new email leads, achieved a 4.92% signup rate (up from 0.91%, a 441% increase), and generated over $14k in lead value (approximately $6 per lead). The campaign also drove a 171% increase in Facebook reactions and a 7.2% uplift in site traffic—results driven by VYPER’s referral and social-sharing tools and later monetized via newsletters, affiliate links, and store sales.

Pew Pew Tactical