Case Study: Biostrap achieves 4x popup conversion rate and captures 25,000 emails in 2 months with VYPER Interactive Popups

How Biostrap 4x’d Their Popup Conversion Rate & Collected 25k Emails in 2 Months

Biostrap, a clinical‑grade wearable platform, needed a better way to capture email leads from heavy top‑of‑funnel traffic because email drives about 30% of their revenue. To improve opt‑ins during peak shopping months they replaced their previous popup solution with VYPER’s Interactive Popups tool to make email capture more engaging and low‑friction.

Using VYPER’s Interactive Popup (a gamified prize wheel with six incentive offers and a single‑field email capture), Biostrap increased their popup conversion from roughly 1.5% to 8% — a 4x lift — and collected about 25,000 emails in under two months. VYPER’s solution reduced friction, boosted email volume (which fuels follow‑up sales), and generated additional revenue from coupon winners that would have been far smaller with their old popup.

Biostrap