Case Study: Birch + Fog achieves 35% increase in traffic with VYPER

Birch + Fog Generates 35% Increase In Traffic

Birch + Fog, a female-focused cannabis wellness DTC brand, faced stalled growth despite strong retention, high conversion rates and an NPS of 87. With advertising restrictions in the cannabis industry limiting paid channels, Birch + Fog needed a scalable top-of-funnel tactic to drive awareness and traffic, so they turned to VYPER's giveaway platform to experiment with viral contests.

Using VYPER to run a week‑long "Ultimate Self‑Love Essentials" giveaway, Birch + Fog saw rapid, measurable lift: a 35% overall increase in traffic, a 54% rise in unique sessions, 83% more blog pageviews, 2,017% higher Facebook engagement, 1,000+ new Instagram followers per week and a 3,772% increase in website clicks from social — with 64% of participants coming from previously untapped audiences. VYPER’s referral and bonus-action mechanics delivered significant TOFU growth and amplified sign-ups and social reach for the brand.

Birch + Fog