Case Study: Blue Cross of Idaho accelerates digital healthcare innovation with Vynyl

Blue Cross of Idaho boosts mobile engagement 50% with Vynyl

Blue Cross of Idaho, a 70-year-old health insurance provider, faced a crucial turning point with decades-old, siloed digital infrastructure that prevented it from meeting modern customer expectations. They partnered with Vynyl for a comprehensive digital transformation to modernize their operations and improve the customer experience.

Vynyl implemented a strategic solution focused on establishing new organizational capabilities like user research and cross-functional collaboration, alongside modernizing the technical foundation. This included developing a new member mobile app using modern cloud infrastructure. The results were significant, including a 325% increase in feature delivery velocity, a 50% increase in mobile app engagement, and a 79% reduction in login errors, positioning Blue Cross of Idaho as a digital leader in their market.

Blue Cross of Idaho