Case Study: Shriram Life Insurance improves persistency ratios with Vymo

Improving Persistency Ratios by 3x for Shriram Life

Shriram Life Insurance Company Limited partnered with Vymo to tackle a major persistency challenge: policy retention was falling sharply, and the company had limited visibility into the activities of its largely offline field sales team. Managers lacked clear answers on customer visits, follow-ups, and rep productivity, making it difficult to identify why policies were lapsing and where intervention was needed.

Vymo brought the sales and loyalty collection process online, giving Shriram Life real-time visibility into agent activity, meeting outcomes, customer details, and manager reviews through a mobile/tablet-based workflow. The result was a 50% increase in leads met per day per rep, a 64% reduction in time to meet a client, a 57% reduction in time to win a client, and a 3.8x improvement in persistency ratio.

Shriram Life Insurance Company Limited

Bhaskar Banerjee

Head of Digital Initiatives