Case Study: Yes Bank accelerates customer acquisition with Vymo

Accelerating Customer Acquisition Through Mobility for Yes Bank

Yes Bank, one of India’s largest private banks, needed to improve customer acquisition and field sales productivity. Its sales teams were struggling with inefficient lead allocation, poor CRM adoption, limited mobility, and weak visibility into sales activities and pipeline performance.

Vymo provided a mobile-enabled sales engagement and lead management solution for Yes Bank, with intelligent lead allocation, automated activity capture, next-best-action nudges, alerts, and a unified view across web and mobile. Within less than a year, Yes Bank saw a 2.2x increase in self-sourced liabilities leads, a 59% increase in activities per rep per day, and a 56% increase in planned activities to complete.

Yes Bank