Case Study: WesBanco streamlines marketing operations with Vya

WesBanco - Customer Case Study

WesBanco, a rapidly growing community bank, needed a better way to manage marketing operations across a dispersed branch network. Its team was spending too much time on manual asset searches, order fulfillment, shipping, and spreadsheet-based budget tracking, which made it hard to maintain brand consistency, stay compliant, and focus on more strategic marketing work. To solve these challenges, WesBanco turned to Vya and its marketing resource management (MRM) platform.

Vya implemented a web-based MRM solution with a centralized catalog, print-on-demand production and distribution, digital asset management, budget controls, reporting, request management, and compliance support. The result was a 75% reduction in administrative chores, improved budget visibility, stronger brand consistency, fewer invoices and less waste, and the ability to support growth without adding headcount. Vya also helped WesBanco streamline workflows across departments, reducing risk and freeing the marketing team to focus on proactive campaigns and branch growth.

WesBanco

Amy Lowers

Vice President and Regional Marketing Officer