Case Study: Wayback Burgers streamlines local franchise marketing with Vya

Wayback Burgers cuts custom artwork requests by over 50% with Vya

The customer Wayback Burgers, a fast-casual restaurant chain, sought to provide its franchisees with easier access to marketing materials, streamline custom creative requests, and simplify the execution of limited time offers. To meet this challenge, they turned to the vendor Vya and its marketing resource management system.

Vya provided a solution that included an online marketing portal for franchisees, print fulfillment, and LTO execution services. The results were significant, with custom artwork requests decreasing by over 50 percent. This allowed the franchisor to more easily manage multiple LTOs and empowered franchisees to execute successful, brand-compliant local marketing.

Wayback Burgers