Case Study: Global Franchise Company achieves consistent local marketing and cost savings with Vya

Making the Grade with Compelling, Consistent Local Marketing Materials

Global Franchise Company, a global education franchise with centers in 48 countries and regions, needed a better way to balance local marketing flexibility with corporate brand control. Using Vya’s marketing resource management (MRM) platform, the company wanted to help independently owned centers create personalized, compliant marketing materials without overloading the corporate marketing team.

Vya implemented a one-stop MRM solution that streamlined email campaigns, routed local creative requests, and let franchisees order only the campaign materials and quantities they needed. The result was stronger brand consistency, reduced print waste and costs, easier campaign management, better tracking and budgeting, and improved local marketing performance through more relevant, customized materials.