Case Study: Regional Bank achieves compliant local marketing and brand consistency with Vya

A Balancing Act Meet Local Marketing Needs and Minimize Regulatory Risks

Regional Bank, a large regional bank with more than 1,400 branches across 12 states in the Midwest and Southeast, needed a better way to support local marketing while staying compliant. Branches were creating unapproved materials, creating risks around brand consistency, regulatory exposure, and missed cross-sell opportunities. Vya partnered with the bank to provide a web-based marketing resource management (MRM) system and print services to help streamline local marketing.

Vya implemented customizable templates, an electronic approval workflow, budget tracking, and ongoing training and support so branches could create compliant, brand-consistent materials that were reviewed by marketing and legal before use. The solution helped Regional Bank engage local branches, increase local marketing campaigns, improve adoption, and better manage budgets while minimizing compliance risk. According to the customer, Vya also helped fill an IT gap so sales teams could get the resources they needed.