Case Study: World Israel News achieves 15% average click rate with VWO Engage

World Israel News cracks the optimal frequency of sending push notifications Wins average CTR of 15%

World Israel News, an online media outlet, sought to use push notifications to build a loyal readership and deliver timely news updates. Their challenge was determining the optimal frequency of sends to grow their subscriber base without causing high unsubscribe rates. They turned to the push notification service VWO Engage to implement this strategy.

VWO Engage’s consultant identified that a high frequency of two daily notifications was causing subscriber loss. The solution was to reduce the send frequency to six notifications per week. This change, implemented by VWO Engage, successfully reversed the trend. World Israel News now gains approximately 90 new subscribers daily and achieves an impressive average click-through rate of 15%.

World Israel News