Case Study: Ubisoft achieves higher website engagement with VWO Engage

With click-through rates as high as 31%, Push Notifications beat other channels in driving traffic towards Ubisoft marketing websites

The video game publisher Ubisoft, represented by Associate Director of Digital Marketing Jenny Hughes, sought a better way to engage visitors to its marketing websites and drive them back to view new content, moving beyond a simple "coming soon" message. To achieve this, they turned to the vendor VWO Engage and implemented its browser push notification service.

Using VWO Engage, Ubisoft established a direct communication channel with its audience. The solution delivered exceptional results, far exceeding initial expectations with an average click-through rate of 17% and a best rate of 31%. These notifications successfully doubled the average session time for users, increased the returning visitor rate by 5.6%, and drove 12% of all landing page visits, significantly boosting website engagement.

Ubisoft

Jenny Hughes

Digital Marketing