Case Study: Tiendeo achieves 30% increase in engagement with VWO Engage

Tiendeo Increased Engagement Using A/B Testing

Tiendeo, a Barcelona-based retail tech company founded in 2010, digitizes traditional print catalogs to deliver localized offers and coupons to users across 31+ countries (17M monthly users). Their challenge was to increase newsletter readership and re-engage app and web users with a low-friction, scalable marketing channel.

They implemented VWO Engage web push notifications—starting with catalog links and moving to targeted landing pages with exclusive offers—while testing timing and message combinations. The result: pushes drove 30% more engagement than email newsletters, an average click rate of 23% (peak 33%), returning visitors rose to 49%, and the non-technical team found the tool easy to use and strategically valuable.

Tiendeo

Claudia Correia

Content Manager