Case Study: Optimeria achieves 34% higher add-to-cart engagement with VWO Engage

Optimeria Increased Engagement And Add-To-Cart Ratio For SlideShop

Optimeria was looking to improve engagement and add-to-cart performance for SlideShop, and used VWO Engage for testing and optimization. Although the site already had solid engagement, the team wanted to better understand how changes to navigation and browsing behavior could affect conversions.

With VWO Engage, Optimeria tested a variation design that added a navigation bar and analyzed the resulting click-flow patterns. The change delivered an 8.9% lift in user engagement and a 34% increase in visitors adding products to cart, showing that better usability and fewer browsing obstacles can drive stronger conversion outcomes.

Optimeria

Karsten Lund

Chief Executive Officer