Case Study: MedienReich increases engagement by 40% with VWO Engage

Medienreich Training Improved Customer Focus To Increase Engagement Using VWO

MedienReich, a training provider, wanted to improve engagement on its homepage and reduce bounce by making it easier for visitors to quickly find the training topics they cared about. Using VWO Engage, the team tested how information was presented to better match user intent and guide visitors through the funnel.

VWO Engage helped MedienReich validate that showing the 8 most popular courses on the homepage outperformed the control, increasing engagement by 40.87% with 99.9% statistical significance. The change also boosted the homepage’s year-over-year value by 106.42%, from $2,149.72 to $4,436.41.

MedienReich

Marc Stenzel

Manager