Case Study: Interactivity Digital boosts webinar attendance with VWO Engage

Interactivity Digital uses Push Notifications to promote their client’s webinars. Captures a juicy click rate of 36%

Interactivity Digital, an interactive marketing agency, sought innovative ways to increase webinar attendance and engagement for its clients, moving beyond email marketing which had seen declining open rates. They turned to the vendor VWO Engage (formerly PushCrew) to implement browser-based push notifications as a solution to better connect with subscribers and drive new revenue.

Using VWO Engage, the agency created behavior-based campaigns to send personalized, webinar-specific notifications, which resulted in a significant increase in attendance of 4-12%. Their subscriber base grew to 1,165, and they achieved an impressive average click rate of 10%, with a best click rate of 36%. The VWO Engage platform also provided a valuable segment creator tool to build a database of prospects for future follow-up and training events.

Interactivity Digital

Melanie McMurrain

Vice President of Client Strategy