Case Study: Impegio achieves 400K subscribers with VWO Engage

Impegio achieved an active subscriber base of 400K using PushCrew

Impegio, Italy's largest job search portal, faced the challenge of converting high website traffic into loyal subscribers. To increase user retention and engagement, they turned to the vendor VWO Engage (using its PushCrew product) to implement a web push notification strategy.

By using VWO Engage, Impegio was able to send highly targeted and personalized job alert notifications. This solution drove a 10% growth in sign-ups, achieving an active subscriber base of over 400,000. The campaign resulted in an average click rate of 15%, with a best rate of 45%, and significantly increased user engagement on their site.

Impegio

Gennaro Augurio

Commercial Manager