Case Study: Northmill wins back 6,000+ visitors with VWO Engage Push Notifications

How Northmill won back 6000+ visitors with Push Notifications

Northmill, a financial technology company based in Sweden, needed a way to win back website visitors who didn't convert and to build a subscriber base without overwhelming them with information. To address this challenge, they turned to the vendor VWO Engage and implemented its PushCrew service for web push notifications.

The solution from VWO Engage enabled Northmill to send concise, real-time notifications about their products and campaigns. By experimenting with different messaging, they found that notifications highlighting their unique selling proposition achieved a remarkable 27% click rate. This strategy led to over 6,000 users opting in for notifications, with an average click rate of 16.4% and a high conversion rate, making the channel seven times more effective than some of their social media efforts.

Northmill

Christoffer Lundberg

Content Marketer