Case Study: Inside Buzz achieves 17.8% higher engagement with VWO Engage

How Inside Buzz Increased Engagement On Its Website Home Page

Inside Buzz wanted to improve engagement on its website home page, where first-time visitors were getting lost and not clearly guided toward employer reviews and other content. Using VWO Engage, the company tested changes to the homepage experience to create a clearer engagement path for visitors.

VWO Engage helped Inside Buzz implement a simpler, less cluttered design with fewer links, a more focused layout, and a single central call-to-action. The updated page better communicated the site’s value and directed users to choose an industry and continue exploring, resulting in a 17.8% increase in overall site engagement.

Inside Buzz