Case Study: Arcaplanet boosts customer engagement and loyalty with VWO Engage

How Arcaplanet turned 500k visitors into loyal customers with Push Notifications

Arcaplanet, Italy's largest pet store chain, faced the challenge of differentiating its online customers from its brick-and-mortar shoppers and finding a new, effective digital marketing channel. To address this, the company turned to the vendor VWO Engage (PushCrew) to implement a web push notification strategy to increase engagement and brand loyalty for its eCommerce store.

The solution from VWO Engage included personalized web push notifications, utilizing its segmentation feature to send targeted messages based on user behavior and location. This strategy significantly reduced cart abandonment and improved customer engagement. The results were substantial: Arcaplanet captured over 500,000 subscribers, achieved a first click rate of 30%, and saw an average session time of over five minutes from users arriving via notifications.

Arcaplanet

Leonardo

Chief Digital Manager