Case Study: GSM.nl achieves 5% higher engagement with VWO Engage

GSM.nl Reduced Bounce Rate Through Improved User Engagement

GSM.nl, an online retailer, wanted to reduce bounce rate and improve user engagement on its website. Using VWO Engage, the company tested whether changing the color of its call-to-action buttons would better capture attention and encourage visitors to interact more with the page.

VWO Engage showed that the red-orange buttons increased overall website engagement by 5%, a statistically significant lift, which also indicated a lower bounce rate. Sales increased as well, though not enough within the short test period to be statistically significant, and the case demonstrated that VWO Engage could answer important testing questions in just a few days.

GSM.nl