Case Study: CreditLoan achieves 22.09% revenue lift and 350% user engagement growth with VWO Engage

CreditLoan achieves a 22.09% lift in revenue using PushCrew

CreditLoan® is an online financial education platform (founded 1998) that helps consumers with personal loans, credit cards, mortgages and other finance topics. Faced with dwindling email effectiveness—average open rates as low as 1.5%—the team needed a more direct channel to boost engagement and repeat traffic for their blog and site.

They implemented PushCrew push notifications, placing opt-ins on the homepage and blog, sending three targeted messages per week and prioritizing transactional alerts. The campaign grew their subscriber base (52,000+), produced an average click rate of 6.4% (best 8%), drove a 350% increase in user engagement, and delivered a 22.09% lift in revenue; the first notification alone added 230 subscribers.

CreditLoan

Daniel Wesley

Founder