Case Study: Buy Whole Foods Online achieves a 15.2% click-through rate with VWO Engage

Buy Whole Foods Increased CTR Using VWO

Buy Whole Foods Online is a family-run UK retailer founded in 2007 that has grown into a leading seller of whole foods, health foods and superfoods across Europe. Facing the challenge of bringing customers back to their site, Marketing Director Becky explored new channels and adopted web push notifications to re-engage visitors and drive traffic to specific product pages.

Using VWO Engage, the team tested timing, messaging and offers, including a 17% discount campaign and a 50% off Coconut Water alert with an explicit “CLICK” call-to-action. The coconut campaign achieved a 15.2% click-through rate, sending 97 visitors to the product page and converting 71 into buyers, generating three-figure revenue and encouraging additional browsing and cart adds.

Buy Whole Foods Online

Becky Cooper

Marketing Director