Case Study: Neutrogena accelerates skincare innovation with Vurvey

Neutrogena x Vurvey Innovating Next-Gen Skincare Solutions

Neutrogena faced the challenge of understanding the diverse and complex skincare needs of its global consumer base. To innovate effectively and stay competitive, the company needed to deeply grasp the various pain points and desires across different demographics and regions. They partnered with the vendor Vurvey to tackle this intricate challenge.

Vurvey implemented a solution that involved co-creating with over 8,000 consumers across the Americas to identify key personas and explore specific skin care challenges. This initiative established a vibrant community for real-time feedback, resulting in a repository of over 30,000 video insights. Vurvey’s work provided the crucial consumer-driven data that accelerated Neutrogena's product innovation and informed its strategic growth.

Neutrogena