Case Study: ZiMAD boosts Windows ARPDAU by 133% with Vungle

ZiMAD boosts Windows ARPDAU by 133% with Vungle

Zimad, a mobile game developer and publisher, sought to increase competition for their ad traffic on Windows and Amazon platforms to expand their global performance. Having previously seen strong results with Vungle on iOS and Android, they decided to integrate Vungle's monetization platform into their ad stacks for these additional platforms.

By implementing Vungle's platform, Zimad was able to optimize their ad waterfalls using features like multiple ad calls and Flat CPM. Vungle quickly became their top video ad supply source. This solution led to a 20% increase in Windows revenue and a remarkable 133% increase in Windows ARPDAU, with Vungle's share of voice growing from 11% to 61%.

Zimad