Case Study: Zedge boosts ad revenue with Vungle

Zedge boosts ARPDAU by 5%+ with Vungle

Zedge, a leading phone personalization app with over 35 million monthly active users, needed a monetization platform to increase ad revenue. Their challenge was finding a vendor with global scale, high ad fill rates, and support for all their diverse ad formats. The Zedge team turned to Vungle to address these needs.

Vungle implemented a solution using its full range of ad formats, including rewarded video and interstitials. By collaborating on a three-tiered pricing strategy for international traffic, Vungle helped Zedge drive significant revenue growth from outside the U.S. This resulted in a more than 5% increase in ad revenue per daily active user (ARPDAU), with Vungle becoming a key platform for meeting Zedge's global monetization demands.

Zedge