Case Study: Yodo1 Games achieves up to 2x higher eCPMs with Vungle

Yodo1 Games Boosts Crossy Road’s eCPM by 2x with Vungle

Yodo1 Games, publisher of the hit app Crossy Road, sought to improve in-app monetization without disrupting the game’s user experience. The team needed a video ad partner that could maximize eCPM while offering stable SDK performance, high-quality ad fill rates, and flexible integration options to preserve engagement.

Working with Vungle, Yodo1 implemented rewarded video placements and ran head-to-head tests with other networks; Vungle delivered eCPMs 1.5–2× higher and drove higher in-app purchase rates on some platforms. The Vungle SDK proved stable and easy to use, giving Yodo1 flexible controls over ad delivery and making Vungle the strongest revenue driver for Crossy Road.

Yodo1 Games

Henry Fong

CEO