Case Study: Tokyo Tsushin boosts eCPM 166% with Vungle

Tokyo Tsushin boosts eCPM 166% to $28 with Vungle

Tokyo Tsushin, a Japanese mobile game publisher, sought to monetize their new hyper-casual game "Save them all" with in-app advertising. The challenge was to maximize ad revenue given the game's large user base and shorter user lifetime. They partnered with the mobile advertising platform Vungle to address this.

Vungle's solution involved implementing their Flat CPM product and collaborating to create optimized ad placements. By adjusting Flat CPM values based on performance data, Vungle helped Tokyo Tsushin achieve a significant increase in revenue. The results were an eCPM improvement of 166%, consistently maintaining it above $20 and reaching up to $28.

Tokyo Tsushin