Case Study: TikTok achieves a 95% increase in IPM with Vungle Playable+ Ad Formats

TikTok boosts IPM 95% with Vungle Playable+ ad formats

TikTok sought to acquire high-quality users at lower costs through its partnership with Vungle. A key challenge was creating engaging, on-brand ad formats like Playable+ that their internal team could not produce, all while adhering to strict branding policies that required content to be refreshed constantly.

Vungle Creative Labs implemented a solution using its Playable+ ad format, which combines high-quality video with interactive elements. They produced on-brand creatives featuring trending clips and established a streamlined process with templates and workshops to ensure a constant cadence of fresh content. As a result, Vungle helped TikTok achieve a 95% increase in IPM (installs per mille).

TikTok