Case Study: Rocket Studio achieves 99% fill rate and boosts ARPDAU with Vungle in-app bidding

Rocket Studio boosts ARPDAU 38% and reaches 99% fill rate with Vungle

Rocket Studio, a top game developer in Southeast Asia, faced challenges with manual ad waterfall optimization, including poor performance in key markets and user feedback about ads not always being visible. They needed a solution from Vungle that would reduce overhead, generate higher revenue, and improve the user experience by filling all ad requests.

Vungle implemented its in-app bidding solution for rewarded and interstitial video, integrated with ironSource LevelPlay mediation. This transition saved time and resources while delivering impressive results: a 99% fill rate and a 38% increase in ARPDAU. The solution also led to notable increases in LTV and eCPMs, providing a significant revenue enhancement for Rocket Studio.

Rocket Studio