Case Study: Product Madness boosts ad ARPDAU with Vungle in-app bidding on ironSource LevelPlay

Product Madness boosts ad ARPDAU by 11% with Vungle

Product Madness, a top-grossing leader in social casino mobile games, faced the challenge of optimizing its ad monetization strategy without negatively impacting user engagement or payer rates. Their previous waterfall setup was time-consuming to manage and prone to human error, making it difficult to efficiently increase ad revenue. They partnered with Vungle and used the ironSource LevelPlay in-app bidding solution to address this.

By implementing Vungle's in-app bidding through the LevelPlay platform, Product Madness automated competition for its ad inventory. This solution significantly reduced the time spent on manual optimizations and increased fill rates. As a result, Vungle helped Product Madness achieve an 11% increase in ad ARPDAU across its entire portfolio, with a notable 45% rise for its Heart of Vegas game on iOS.

Product Madness