Case Study: Playrix achieves scalable high‑value user growth and 200% return on ad spend in China with Vungle

Playrix Cracks The Code To Scalable Growth In China

Playrix, the maker of mobile hits like Township and Fishdom, depends on targeted user acquisition to balance in‑app purchases and ad monetization. Faced with the challenge of scaling in China — a huge but uneven market for high‑value, long‑term players — Playrix needed ad partners that could reliably find and deliver users with strong lifetime value and clear returns on acquisition spend.

Playrix chose Vungle for its scale in China, LTV‑based targeting and creative optimization (mobile videos and interactive end cards). Over a four‑month period Vungle drove 36% of iOS install volume and 43% of iOS revenue in China, outperformed 30+ partners, and delivered ROAS in the 100–200% range (up to a 200% return on ad spend).

Playrix

Alexander Tarasov

Director of Marketing