Vungle
9 Case Studies
Case Study: Big Blue Clip, LLC achieves 3x revenue growth and boosts user engagement with Vungle
A Vungle Case Study
Pic Stitch: The Picture of Ad-Driven Success
Pic Stitch (Big Blue Clip, LLC), a Top‑10 photo-collage app with 33M+ downloads, faced the challenge of growing ad revenue without degrading the user experience. Founder Alex Keim wanted to reduce intrusive ads while maintaining—or increasing—earnings from his single‑developer shop.
Working with Vungle, Pic Stitch added an opt‑in rewarded placement: users who watched a 15‑second video ad received the daily collage layout for free. The change drove far higher ad completions and conversions (≈759% lift), tripled eCPM and overall revenue (about 3x / 200% increase), reduced ad load, and kept user ratings above four stars.
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Big Blue Clip, LLC
Alex Keim
Founder